In my first working experience in CREA (Regional Assotiation of Entrepreneurs of Aragon, Spain), I was introduced to the whole business world, alongside an experienced team. It was a perfect way to begin my professional career.
I started my expertise in the wine market in a newborn company, Viñas del Vero, as the Sales and Marketing Director. During the first 6 years of its existence, this company became the leading winery in the Somontano Designation of Origin.
After this successful experience, I decided to move on, to a well known company in the leading Designation of Origin of Spain, Rioja. I was the Sales&Marketing Manager in Bodegas Lan. During this period I obtained deeper knowledge of contacts and established relationships with top on and off premise national accounts.
After being employed during more than 10 years, I decided to change and become an entrepreneur, offering my expertise to other companies. Then I decided to start my own company, and during the last 25 years, I have been active in the main following businesses:
– Winery Sales and Food Companies, Marketing and Communication Consultancy: COVINCA (D.O.Cariñena)), Reales Almazaras (virgin extra olive oil), Fuencampo (sweet onion), etc.
– Television and Gastronomy web pages Producer: A tu gusto TV Aragón (leading food and wine program during 4 years ….),
– Educational Programmes: How to become a Wine Expert (10 years of training in different approches to wine culture, as an important way to increase the knowledge of wine among different target groups of opinion leaders).
– Events Producer. Another important way to promote the wine culture is through events. I was directly involved in more than 30 events, being direct promoter in some of them.
Now, after 28 years of experience, I think that I can offer my knowledge in another way, developing projects in USA.