Marketing & Comunicación COVINCA (2010-2014)
Prominent Actions

Redesign the principal brand TORRELONGARES and market positioning.

  • Not only redesign labels but also changing company image with different marketing activities.
  • Create new logo, glass-pen, to join wine and writing.
  • Recruiting 10 young writers for ordering them, 4 different micro short stories. These texts were including in the back labels (40 different) with the author picture..
  • Bilingual book edition (spanish-english) with the 40 micro short stories, writers’ pictures, my tasting notes, bottles pictures, etc.
  • Managing photo sessions, printing, packaging, spot TV, social nets….
  • Agreement with Book Stores Association for distributing book.
  • Graphic design won International Award ANUARIA, like the best product design and idea.
  • One year after, International Competition to choose the best micro short stories. We receiced +2.000 and the campaign had a great media impact..

School of Arts  Aragón

  • Original idea and signing an agreement in order students made artistic works in used oak wine barrels.
  • Subsequent Exhibition and printing brochures including the works.
  • Special event in Winery.
  • Barrels were used like a special promotion for customers and were located in their premises.
  • With students of Graphic Design: Creating graphic concept and developing for a young wine from garnacha grape to export to California.
  • Developing labels, packaging and merchandising

Promotional Activities

  • Raffling trips to Cancún and Nueva York for customers on premise.
  • Posters, gifts, tickets….
  • Launching“Juepincho”: special promotion tapa+wine Thursdays in bars from Zaragoza (Spain)
  • Continuos wine tastings and pairings in bars and restaurants.
  • Negociation with differnt Associations.
  • Design, managing and sponsorship Tapas Tour.
  • Product placement and sponsorship movie Justi&Cia.
  • Sponsorship of Golf Tournaments.