Marketing & Comunicación COVINCA (2010-2014)
Redesign the principal brand TORRELONGARES and market positioning.
- Not only redesign labels but also changing company image with different marketing activities.
- Create new logo, glass-pen, to join wine and writing.
- Recruiting 10 young writers for ordering them, 4 different micro short stories. These texts were including in the back labels (40 different) with the author picture..
- Bilingual book edition (spanish-english) with the 40 micro short stories, writers’ pictures, my tasting notes, bottles pictures, etc.
- Managing photo sessions, printing, packaging, spot TV, social nets….
- Agreement with Book Stores Association for distributing book.
- Graphic design won International Award ANUARIA, like the best product design and idea.
- One year after, International Competition to choose the best micro short stories. We receiced +2.000 and the campaign had a great media impact..
School of Arts Aragón
- Original idea and signing an agreement in order students made artistic works in used oak wine barrels.
- Subsequent Exhibition and printing brochures including the works.
- Special event in Winery.
- Barrels were used like a special promotion for customers and were located in their premises.
- With students of Graphic Design: Creating graphic concept and developing for a young wine from garnacha grape to export to California.
- Developing labels, packaging and merchandising
- Raffling trips to Cancún and Nueva York for customers on premise.
- Posters, gifts, tickets….
- Launching“Juepincho”: special promotion tapa+wine Thursdays in bars from Zaragoza (Spain)
- Continuos wine tastings and pairings in bars and restaurants.
- Negociation with differnt Associations.
- Design, managing and sponsorship Tapas Tour.
- Product placement and sponsorship movie Justi&Cia.
- Sponsorship of Golf Tournaments.